Legendary director Spike Jonze has gone back to his advertising roots and teemed up with absolut vodka to create this short film about a robot love story. I like the direction that Absolut have taken with this project, it seems like they're funding the project for art's sake and in return gaining an image of integrity and cool.
It also kind of reminds me of some videos a friend of mine made last year, but perhaps executed with a bit more finesse...
http://www.youtube.com/watch?v=fJJ4P0hnFgs
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