This is a new project by video installation artist Ruaidhri Ryan. Keep an eye on his website in the next few weeks for a series of amusing little videos.
"The shorts are about my embarassing failure to do anything cool, in a paired down way, I play a clown. They follow on from some of my previous videos, where I took scenes from existing movies where the protagonist is playing a macho or sexy character, and I fail to replicate their performance. These new videos play less with specific films and more of an amalgamation of ideas of "what cool is" based on images/adverts/movies."
Here is the first one for your viewing pleasure.